Marketing for trades & home service businesses — done properly.
We help trades and home service businesses generate consistent enquiries through clear websites, strong local visibility, and intent-driven Google Ads - without overcomplicating things.
Best suited for established businesses that rely on phone calls, enquiries, and bookings to grow.
Who we work with
We work with a wide range of trades and home service businesses, including:
- Plumbers
- Electricians
- Air conditioning & HVAC
- Builders & renovators
- Painters
- Landscapers
- Pest control
- Cleaning companies
- Pool services
- Roofing and exterior services
If your business serves a local area and relies on inbound enquiries to win work, this is likely a good fit.
Common challenges we see in trade businesses
Across trades and home services, we consistently see the same issues:
- Websites that look dated or don’t convert visitors into enquiries
- Inconsistent or low-quality leads
- Heavy reliance on referrals alone
- Google Ads spend without clear return
- Poor visibility in local search results
- Missed or untracked phone calls
- Marketing that feels fragmented, confusing, or reactive
Our role is to simplify this — and focus only on what actually drives enquiries.
How we help trades & home service businesses
Website Design for Trades
We design clear, conversion-focused websites for trades and home service businesses.
Our websites are built to:
- Clearly explain your services
- Build trust quickly
- Encourage phone calls and enquiries
- Perform well on mobile
This is a defined, fixed-scope service, designed for clarity and performance — not endless revisions.
Local SEO & Google Business Profile Optimisation
We help trade businesses improve their visibility in local search results, particularly on Google Maps and Google Search.
This typically includes:
- Google Business Profile optimisation
- Review generation setup
- Minimum viable website SEO foundations
- Local relevance improvements
The goal is simple:
When someone searches for your service locally, you show up.
Google Ads for Trades (Search Only)
We run intent-driven Google Search campaigns designed to generate enquiries — not traffic for traffic’s sake.
Our focus is:
- High-intent keyword
- Clear conversion paths
- Call and enquiry tracking
- Visibility into cost per lead
No display ads.
No display ads.
Just search demand.
Automation & Enquiry Handling (WaveHub)
WaveHub helps handle:
- Clearly explain your services
- Call tracking and missed-call follow-up
- Enquiry logging
- Automated notifications
- Simple reporting
WaveHub is best suited for businesses that want:
- Minimal involvement
- Predictable systems
- Clear boundaries
Client Success Stories
Challenge
Generate new leads and implement a CRM that can handle a rapidly growing business
Solution
Google Ads Management & CRM Migration & Automation
Result
Green Life has become one of the fastest growing businesses in Australia. We helped build a CRM with Automation assisting the team of 10+ Call centre sales reps.
Challenge
Get to #1 for “Custom Home Builder” on Google across the Mornington Peninsula
Solution
Website overhaul, Local S.E.O
Result
After 6 months, NB Custom is now at position 1 in a majority of the peninsula and Nick is now receiving 1-2 new project enquiries per month (He is booked out for the next 18 months)
Understanding The Project
The original site was clunky and not converting the PPC traffic. We were tasked with a complete reskin on a new CMS.
- Design a cleaner landing page with simple and easy enquiry form
- Build a custom CRM lead nurturing system
- 301 Redirect existing traffic from old Domain
See if we’re a good fit
If you’re a trades or home service business looking for clear, practical marketing — we’re happy to talk.
If we’re not the right fit, we’ll tell you.