Marketing for trades & home service businesses — done properly.
We help trades and home service businesses generate consistent enquiries through clear websites, strong local visibility, and intent-driven Google Ads - without overcomplicating things.
Best suited for established businesses that rely on phone calls, enquiries, and bookings to grow.
Who we work with
We work with a wide range of trades and home service businesses, including:
- Plumbers
- Electricians
- Air conditioning & HVAC
- Builders & renovators
- Painters
- Landscapers
- Pest control
- Cleaning companies
- Pool services
- Roofing and exterior services
If your business serves a local area and relies on inbound enquiries to win work, this is likely a good fit.
Common challenges we see in trade businesses
Across trades and home services, we consistently see the same issues:
- Websites that look dated or don’t convert visitors into enquiries
- Inconsistent or low-quality leads
- Heavy reliance on referrals alone
- Google Ads spend without clear return
- Poor visibility in local search results
- Missed or untracked phone calls
- Marketing that feels fragmented, confusing, or reactive
Our role is to simplify this — and focus only on what actually drives enquiries.
How we help trades & home service businesses
Website Design for Trades
We design clear, conversion-focused websites for trades and home service businesses.
Our websites are built to:
- Clearly explain your services
- Build trust quickly
- Encourage phone calls and enquiries
- Perform well on mobile
This is a defined, fixed-scope service, designed for clarity and performance — not endless revisions.
Local SEO & Google Business Profile Optimisation
We help trade businesses improve their visibility in local search results, particularly on Google Maps and Google Search.
This typically includes:
- Google Business Profile optimisation
- Review generation setup
- Minimum viable website SEO foundations
- Local relevance improvements
The goal is simple:
When someone searches for your service locally, you show up.
Google Ads for Trades (Search Only)
We run intent-driven Google Search campaigns designed to generate enquiries — not traffic for traffic’s sake.
Our focus is:
- High-intent keyword
- Clear conversion paths
- Call and enquiry tracking
- Visibility into cost per lead
No display ads.
No display ads.
Just search demand.
Automation & Enquiry Handling (WaveHub)
WaveHub helps handle:
- Clearly explain your services
- Call tracking and missed-call follow-up
- Enquiry logging
- Automated notifications
- Simple reporting
WaveHub is best suited for businesses that want:
- Minimal involvement
- Predictable systems
- Clear boundaries
Client Success Stories
See if we’re a good fit
If you’re a trades or home service business looking for clear, practical marketing — we’re happy to talk.
If we’re not the right fit, we’ll tell you.