Our Team

Rida is a Performance Marketing Specialist at New Wave Digital Marketing with over a decade of experience driving results through smart, data-driven advertising. She helps businesses grow by blending creativity with analytics, designing and managing campaigns that not only look good but convert.

At New Wave, Rida leads the charge in paid media strategy across Google and Meta, focusing on performance, conversion optimization, and automation. Her work connects strategy, design, and data to build campaigns that tell a story, and deliver measurable results.

She’s passionate about seeing the direct impact of her efforts, whether it’s scaling ad performance, improving lead quality, or crafting a campaign that truly resonates with people. One of her favorite success stories was helping a client cut their cost per lead by more than half in just three weeks through a complete campaign restructure and smarter tracking.

For Rida, digital marketing is the perfect mix of creativity and logic. No two days are ever the same, and that’s exactly what keeps her inspired. Outside of work, she’s a self-confessed skincare nerd and an enthusiastic cook — tracking her skincare progress with the same precision she brings to campaign data.

Favorite quote: “How you live your days is how you live your life.”